Traditionally, fashion conscious gals in Sweden have followed a minimalist’s style of dress… grays and mauves, white or black tops with black skirts or jeans. Though dressed in blacks, whites, and grays she still looks fashionably terrific as if  she could strut down a catwalk, oozing with style and pzazz.

 As you step off the plane in Stockholm you are immediately struck with how stylish all these women look. Swedish gals become conscious of style at an early age and carry it through life, reaching well into their senior years. Wintertime brings out the darks from their closets year after year, but come summertime splashes of color can be seen popping up all over this northern city. The capital city of Stockholm is made up of 14 small islands, and over one million people scurry about over interconnecting bridges and waterways.

 Changes in daily weather often determine what these smart-looking women will wear. Wind and rain can suddenly appear, often with a blast of cold air, making a flexible wardrobe quite essential. She knows layering is crucial, and she uses light-weight, waterproof outerwear with warmer woolens beneath. It is said there is no bad weather, only bad clothes.

Her city is also a walking city. She has multiple pairs of comfortable, yet stylish, walking shoes or boots…and every young lady is never without a pair or two of Converse All-Star sneakers, wearing them for activities during the warmer months! It is the sunny days that brings out bold combinations of color, and looking good in Stockholm is important to all women. Brands like Flippa K, Tiger of Sweden, H&M, and of course, Bjorn Borg (of tennis fame) are very cool possessions. Shopping is a special experience. Color has also eased into ladies undergarments, leaving those staid whites and pinks far behind.

Not all of these blonde beauties can afford high end clothiers. There is a huge market for slightly used clothing. That is why there are so many thriving 2nd hand stores in Stockholm… all over Sweden for that matter. Used clothing is a thriving business featuring clean, barely used garments, ready-made for the clever women who can mix and match or alter these inexpensive items.

 Even though blacks and grays are worn throughout winter days, often it is the added-on accessories that will bring her distinguished attention. Hats, scarves, gloves, purses, even totes are carefully selected to enhance the overall appearance.

 Yes, the Swedes have really set the fashion bar very high indeed.  





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